CCUP Expo Pavilion Milan 2015


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An insight into the ccup expo pavilion

The image of power that arises from the breaking of ground to the sprouting of seeds has inspired the design of the China Corporate United Pavilion (CCUP). The life that comes from the green heart, that contains the auditorium space, transforms into the spiral of a DNA chain tracing an upward path, to then take on an elliptical form: the ramp gently accompanies visitors upwards towards the open spaces of the Italian-Chinese garden and the terrace. The pavilion is a temporary construction for these six months. Its simple geometric shape of an outer rectangle – aesthetically lightweight and breathable thanks to the breathable membrane and glass walls – covers the harmonious inner curves that represent the vitality of Chinese enterprises.

The goal is to create a gentle and natural environment: during the day the exhibition gallery uses the center ring for light and air; the heart of the pavilion is wrapped in a cylinder of green walls allowing nature to murmur within its interior, creating a sensory experience that is both natural and unique. The pavilion offers four different itineraries. From the first floor in the exhibition hall and in the auditorium, visitors proceed down to the ground floor and basement where they can enjoy the direct experience of food preparation, and then towards the restaurant and beyond, to the gift shop.

Architecture: TONJI ARCHITECTURAL DESIGN (Group) Co. Ltd, Space Idea Beijing

Photo by: Max Farina

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